Sunday, April 26th, 2009

Convergence of Photography Terms

Google Trends is a great tool for doing research - perhaps not always scientific research, but hey, that’s why they call it ‘Trends’ instead of ‘Facts’… right?

A Google Trends comparison of ‘photo manager’ and ‘photo viewer’ shows how two somewhat similar terms have begun to converge over the years in how the public - consumers - understand this particular market we’re in.  I would attribute this consumer change to the marketing practices of the many paid-for products in this market.  Education of the public is a good thing - especially if it helps your position in the market too!  Let’s take the words ‘image’ and ‘photo’.  ‘Photo’, hands down, is the common term used to speak of the things that you get from your camera.  ‘Image’ has more of a geek or techy vibe to it, but over the last few years, ‘image’ has become more or less synonymous with ‘photo’ in many cases.  Personally, I think ‘photo’ will always be right for me…

What does this mean?  Actually, not a whole lot.  During the course of doing some SEO research, I came across this and thought I’d share.  I hope you didn’t expect anything revolutionary!